AdSpotting retrieves conversions from an ad on an advertising platform. This only occurs if you send back the conversions to your ad platform with an image or server-to-server pixel.

Alternatively, you can use our tracking code to allow us to retrieve conversion information and attribute the conversion to the right ad you’re tracking in AdSpotting. Refer to our topic about tracking for more information.

In your offer settings, you can choose which conversions you would like to use for further calculations and KPI monitoring in the live dashboard and historical reports.